Paid Acquisition
Practical guides, checklists and decision frameworks for this marketing and revenue topic.
Scale Orbit Editorial
Research and practical guidance from our team
This editorial library contains articles prepared for Scale Orbit and reviewed by our team before publication. It is separate from Community Publications, where independent authors and practitioners publish under their own profiles and follow a dedicated moderation process.
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Should B2B Teams Enable Demand Gen View-Through Conversion Optimization?
Decide whether Demand Gen VTC bidding fits a B2B campaign. Check video and conversion eligibility, offline CRM limits, reporting gaps, and how…
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Google Play Custom Store Listings: Tailor Pages to Users and Campaigns
Use Google Play custom store listings for campaigns, search terms, regions, and audience segments—and measure listing intent separately from acquisition.
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Apple Search Ads: Campaign Structure, Keywords, and Budget Control
Learn how to structure Apple Search Ads by intent, control Search Match and negative keywords, set spend guardrails, and evaluate installs beyond…
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Mobile App Marketing Strategy: Build Growth Beyond Installs
Build a mobile app marketing strategy that connects discovery, qualified installs, first value, retention, and payback with a practical 90-day plan.
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Google App Campaigns for In-App Actions: Optimize Beyond Installs
Choose a meaningful post-install event for Google App campaigns, wire it reliably through Firebase or an app analytics partner, and evaluate acquisition…
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Google Demand Gen Audience Reporting: A Weekly Review Framework
Review Google Demand Gen audience segments with spend, conversion context, channel data, and qualified CRM outcomes—without treating attributed results as proof of…
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When to Scale, Fix, or Pause Amazon Ads: A Profit-First Guide
A profit-first framework for deciding when to scale, repair, or pause Amazon Ads using contribution margin, mature data, inventory, and campaign controls.
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