RESULTS

Proven Unit Economics

Real impact on Pipeline & Revenue.

We don't showcase impressions, clicks, or vanity metrics. These are technical business cases demonstrating how we engineer infrastructure, lower CAC, and drive Sales Qualified Leads (SQL) for ambitious brands.

$25M+

Pipeline Generated

Documented across target accounts.

−35%

Average CAC Reduction

Through strict CRM & offline sync.

40+

Engines Deployed

In B2B SaaS, E-com, and Enterprise.

B2B Enterprise SaaS (US) 90-Day Sprint

Migrating from raw MQL volume to CRM-driven Sales Qualified Leads

The Problem

An enterprise software company with 6-month sales cycles was generating a high volume of top-of-funnel MQLs. However, their sales team was wasting 70% of their time conducting demos for unqualified SMBs. The cost to acquire an actual Enterprise SQL was unprofitably high, and the marketing agency was optimizing only for "Form Submits."

Infrastructure Implementation

We stopped optimizing for standard form conversions. Instead, we built a closed-loop integration between Salesforce and Google Ads via Offline Conversion Tracking (OCT). We mapped negative search intent rigorously and trained the bidding algorithm to recognize and bid *only* on users whose CRM status eventually shifted to "SQL" or "Closed-Won".

Project Constraints

Strict SOC2 compliance environment limited our ability to use certain 3rd-party tracking scripts. Budgets were hard-capped and could not be scaled until unit economics were mathematically proven to the CFO.

−42%

Cost per SQL (CAC)

+$2.4M

New Pipeline Generated

CAC Trend (Month 1 to 3)

Premium E-Commerce (UK) 6-Month Scale

Stabilizing ROAS and optimizing for Customer Lifetime Value (LTV)

The Problem

A high-AOV premium goods brand faced unpredictable ROAS. They were over-reliant on bottom-of-funnel brand searches. Every attempt by their previous agency to scale ad spend linearly increased the Cost Per Acquisition (CPA) to unprofitable levels, eroding margins.

Infrastructure Implementation

We deployed Server-Side Tracking to recover data lost to iOS updates. We then restructured their Shopping and Search architecture to split generic and specific product intents. Most importantly, we shifted the bidding strategy away from "First-Purchase ROAS" to predictive models based on Customer LTV, acquiring high-value repeat buyers.

Project Constraints

Highly saturated luxury market. Strict brand guidelines prevented the use of aggressive promotional copy, discounts, or urgency-driven marketing tactics.

3.2×

LTV to CAC Ratio

450%+

Sustained ROAS at 3x Spend

Spend vs. Revenue Scalability

B2B Logistics Tech (Canada) 4-Month Overhaul

Eliminating junk traffic to unlock Enterprise contract velocity

The Problem

A cross-border freight technology platform was drowning in inquiries from SMBs and individual shippers who didn't meet their minimum volume requirements. High-value Enterprise target accounts were not engaging, inflating the marketing budget without impacting the bottom line.

Infrastructure Implementation

We applied extreme friction to the acquisition funnel. We deployed aggressive negative keyword mapping to block individual shipping intent. We added "Company Size" and "Freight Volume" routing logic directly into highly-optimized landing pages, actively disqualifying bad leads. We then layered Search Intent with LinkedIn Account-Based Marketing (ABM) for target accounts.

Project Constraints

Extremely niche commercial search volume. The enterprise consideration phase involved multiple stakeholders (Procurement, Operations, Finance), requiring highly specific messaging for different roles.

+115%

Demo-to-SQL Conversion

80% Eliminated

Junk Traffic Waste

Lead Quality Index

Infrastructure Before Traffic

We refuse to sell vanity metrics.

We are not a traditional ad agency. Our enemy is the vendor that generates garbage traffic and hides behind "impressions" without understanding your business goals.

We report solely on metrics that matter: SQL, CAC, LTV, and Pipeline Velocity. We execute campaigns as an extension of your revenue team.

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100% GDPR & CCPA Compliant

First-Party Data Architecture

Strict NDA & Security Protocols