About ROI Path
ROI Path is a Russian-language marketing, CRM and analytics practice for entrepreneurs operating in Western markets. Its public positioning connects advertising channels, websites, CRM, lead handling and reporting into a clearer path from budget to revenue.
The diagnostic looks beyond campaign metrics. It reviews the offer and landing path, traffic sources and lead quality, forms and response speed, CRM stages and qualification, and the reporting link between marketing and sales.
Work is ordered as diagnosis, a map of losses, system corrections and only then growth. The goal is to identify which constraint affects demand, processing or visibility before budgets or systems are expanded.
The expected output is a prioritized action map showing what influences leads, follow-up and revenue visibility now, what evidence is still missing and which next step can be implemented without an unnecessary rebuild.
Profile wording is based on the organization’s official public materials. Review the source →

