1. Clean Data Capture
We bypass ad-blockers and iOS restrictions using Server-Side tracking and first-party cookies to guarantee 99% data accuracy.
ATTRIBUTION
Revenue Attribution & Analytics
Destroy the "Black Box". See which channels drive Revenue.
We link GA4, Segment, Server-Side Tracking, and your CRM to provide executive transparency. Stop guessing. Know exactly which marketing campaigns generate SQLs, Meetings, and Closed-Won Deals.
MULTI-TOUCH ATTRIBUTION SERVER-SIDE TRACKING CRM-LINKED REPORTING EXECUTIVE DASHBOARDS DATA TRANSPARENCY CAC & LTV VISIBILITY ROMI OPTIMIZATION MULTI-TOUCH ATTRIBUTION SERVER-SIDE TRACKING CRM-LINKED REPORTING EXECUTIVE DASHBOARDS DATA TRANSPARENCY CAC & LTV VISIBILITY ROMI OPTIMIZATION
Analytical Infrastructure Stack
Segment
GA4
sGTM
HubSpot
Salesforce
BigQuery
The "Black Box" Problem
Marketing claims success. Sales claims otherwise.
If your marketing reports are full of vanity metrics (clicks, impressions, cost-per-lead) but your VP of Sales is asking where the qualified pipeline is, you have an attribution problem. We do not do "technical integrations for the sake of integrations." We provide transparency to help leadership make resource allocation decisions based on Actual Revenue.
Traditional Reporting
- Measuring success by raw traffic, CTR, and top-of-funnel MQLs
- Ad platforms claiming 100% of the credit for the same sale
- Complete disconnect between ad spend and closed-won CRM data
Scale Orbit Analytics
- Unified view connecting first touchpoint to final CRM revenue
- Accurate multi-touch attribution (first-click, linear, data-driven)
- Executive-level dashboards focusing on CAC, ROMI, and LTV
Reporting Architecture
How we connect the dots
2. Central Unification
Using tools like Segment or BigQuery, we merge historical CRM sales records with frontend marketing touchpoints.
3. Attribution Logic
We establish the mathematical rules. Who gets the credit? The LinkedIn ad that started it, or the Google Search that closed it?
4. Executive Dashboards
We distill terabytes of data into clean, intuitive reports designed specifically for the CEO and VP of Sales to make decisions.
Total Transparency Dashboards that speak
Dashboards that speak
Business Language
We build reporting environments that align marketing spend directly with sales pipeline velocity.
Revenue by Acquisition Channel
Multi-Touch Attribution (Linear)
YTD 2026
Google Ads (Non-Brand) $1,420,000 48 SQLs
LinkedIn (ABM Targeting) $850,000 22 SQLs
Email Nurture $320,000 14 SQLs
Blended CAC
$4,250
18%
Return on Ad Spend (ROMI)
412%
22%
Pipeline Velocity
42 Days
Implementation Protocol
Analytics Roadmap
How we untangle your data and establish a unified truth.
1
Days 1-14
Hygiene & Server-Side
Auditing existing GA4 setups, fixing broken tags, and implementing robust Server-Side Google Tag Manager (sGTM) to ensure exact data collection.
2
Days 15-45
CRM & Data Warehousing
Connecting your ad platforms (Google, Meta, LinkedIn) with your CRM (HubSpot/Salesforce) via tools like Segment to map the entire buyer journey.
3
Days 45-90
BI Dashboards & Action
Building executive Looker Studio or BI dashboards. Utilizing Offline Conversion Tracking (OCT) to feed exact revenue data back to ad algorithms.
Impact of Analytics
Clarity drives growth
Cost Optimization
40%
Wasted Ad Spend Identified
By correctly mapping offline CRM data back to initial touchpoints, we regularly identify high-spend keywords and campaigns that generate clicks but zero actual revenue.
Algorithm Training
3×
More Qualified Pipeline
Proper analytical infrastructure allows us to use Offline Conversion Tracking (OCT). We force Google and Meta to optimize strictly for users who reach the "SQL" stage in your CRM.
Executive Alignment
100%
Sales & Marketing Truth
No more arguments in board meetings. Both departments operate from the same mathematical dashboard, tracking the exact flow from Click → Lead → SQL → Revenue.
Analytical FAQ
Out-of-the-box GA4 is built to track front-end behavior (clicks, pageviews, session duration). It does not naturally understand when a lead becomes an SQL or a paying customer 3 months later in Salesforce or HubSpot. We build the bridge between front-end behavior and back-end revenue.
Through Server-Side tracking and unified data warehousing (like BigQuery or Segment). We assign unique identifiers (GCLID, distinct_id) at the first touchpoint. When the deal closes a year later, the CRM sends a server-to-server ping back to the analytics system, attributing the revenue correctly regardless of cookie expiration.
We do not rely on a single model. Depending on your business, we create dashboards that allow your executives to toggle between First-Touch (to see what generates awareness), Last-Touch (to see what closes deals), and Linear or Data-Driven models to understand the entire journey.
100% GDPR & CCPA Compliant
First-Party Data Architecture
Strict NDA & Security Protocols