Performance Marketing for Logistics & Supply Chain | Scale Orbit
LOGISTICS
Logistics & Supply Chain Pipeline

Generate High-Value RFQ Demand & Predictable Logistics Contracts.

We capture long-cycle B2B demand for 3PL, freight forwarding, and supply chain companies. Using strict Google Ads intent filtering, SEO, and revenue-driven landing pages, we deliver qualified quote requests directly to your sales pipeline.

RFQ-DRIVEN DEMAND 3PL LEAD GENERATION FREIGHT FORWARDING CONTRACT LOGISTICS SALES ALIGNMENT LONG-CYCLE PIPELINE QUOTE REQUESTS RFQ-DRIVEN DEMAND 3PL LEAD GENERATION FREIGHT FORWARDING CONTRACT LOGISTICS SALES ALIGNMENT LONG-CYCLE PIPELINE QUOTE REQUESTS

Logistics Pipeline Infrastructure

Google Ads
Enterprise SEO
HubSpot
Salesforce
Server-Side Tracking
The Industry Problem

Stop paying for single-pallet B2C shipping requests

Logistics keywords are fiercely competitive. Traditional agencies run broad campaigns that clog your sales team's inbox with low-value B2C inquiries, job seekers, and single-pallet shipping requests. You need enterprise contracts, not spam.

Traditional Traffic

  • Wasted budget on consumer shipping queries
  • Generic "Contact Us" pages that fail to qualify RFQs
  • Disconnect between ad clicks and closed-won logistics contracts

The Scale Orbit System

  • Aggressive negative keyword mapping to block B2C traffic
  • High-friction RFQ landing pages built for procurement managers
  • CRM Sync: Forcing the algorithm to optimize for high-value contracts

RFQ Pipeline Architecture

Built for Long-Cycle Logistics Sales

Enterprise Demand Capture

Precision Google Ads & Technical SEO targeting complex commercial intent (e.g., "enterprise 3pl fulfillment", "contract logistics services").

Revenue-Driven Service Pages

We engineer specific landing pages designed to convert high-value prospects. Multi-step quote forms that disqualify bad fit leads instantly.

Pipeline Logic & Routing

Seamless integration with HubSpot or Salesforce. We route RFQs accurately based on freight volume, warehousing needs, or lane specifics.

Sales Team Alignment

We feed Closed-Won logistics contracts back into ad algorithms. The system learns to find more high-volume shippers, lowering your CAC.

Specialized Pipeline Engineering
for Supply Chain Leaders

If your revenue relies on long-term contracts, massive shipping volumes, or complex warehousing SLAs, our infrastructure is designed precisely for your business model.

3PL & Contract Logistics

Capturing decision-makers searching for fulfillment services, multi-node warehousing, and contract logistics solutions. We filter out micro-merchants to focus on high-volume brands.

Freight Forwarding

Generating precise RFQs for global supply chain lanes. Driving intent from procurement teams looking for reliable air, ocean, and heavy-haul trucking capacities.

Supply Chain Tech & SaaS

Scaling software solutions (WMS, TMS, Inventory Management) through account-centric retargeting and high-intent demo request campaigns.

Need to align marketing with your capacity?

We can adjust your lead flow based on your current warehouse capacity or available carrier lanes. Real-time agility for logistics operations.

Numbers & Facts

Proven Enterprise Authority

10+

Years Experience

In performance marketing and B2B unit economics.

$25M+

Pipeline Generated

For high-growth clients across global markets.

40+

Systems Built

Fully integrated CRM and automated RFQ engines.

15+

Dedicated Experts

Technical architects, data engineers, and senior media buyers.

Implementation Protocol

Logistics Launch Timeline

1
Days 1-14

CRM Sync & RFQ Mapping

Mapping your logistics capabilities (lanes, warehouse sq ft, compliance limits) to specific search intents. Setting up strict CRM workflows.

2
Days 15-45

Demand Capture Deployment

Going live with aggressive negative keyword filtering and high-converting quote request pages. Securing the first benchmark of qualified SQLs.

3
Days 45-90+

Contract Volume Scaling

Feeding signed contract data back into Google algorithms. Eliminating underperforming campaigns and aggressively driving down the Cost per RFQ.

Unit Economics

Logistics Performance Metrics

B2B Logistics & 3PL
+115%

Demo-to-SQL Conversion

Junk Traffic Reduction
Eliminated 80% of waste

Focusing exclusively on enterprise search intent and actively disqualifying single-parcel consumer leads before they enter the CRM.

Freight Forwarding
−40%

Cost per Enterprise RFQ

Pipeline Generated
+$3.1M Contract Value

By restructuring Google Ads around specific, high-margin international lanes and implementing an intelligent RFQ routing system.

Supply Chain Tech
3.5×

LTV to CAC Ratio

Sales Cycle Velocity
Accelerated by 22%

Deployed LinkedIn ABM and Google Search targeting Directors of Supply Chain and Operations Managers actively seeking WMS upgrades.

Infrastructure Before Traffic

We refuse to sell vanity metrics.

We are not a traditional ad agency. Our enemy is the vendor that generates garbage traffic, hides behind "impressions," and lets your sales team waste hours on unqualified B2C calls.

We report solely on metrics that matter: SQLs, Quote Requests, CAC, and Logistics Pipeline Velocity. We execute campaigns as an extension of your revenue team.

Strategic Logistics FAQ

We don't bid on generic terms like "shipping." We target long-tail, high-commercial-intent queries (e.g., "hazmat 3pl fulfillment midwest"). Combined with high-conversion landing pages and offline conversion tracking, we ensure your expensive clicks turn into lucrative enterprise contracts, easily absorbing the CPC cost.
We use a triple-layered filter: 1) Exhaustive negative keyword lists (blocking words like "personal", "cheap", "one time"). 2) High-friction, multi-step RFQ forms that ask for monthly volume/pallet counts. 3) CRM Sync that tells Google Ads algorithms to explicitly *avoid* users who resemble the B2C profiles we reject.
We map your CRM pipeline and transmit intermediate "success signals" back to the ad platforms. When a lead reaches "Discovery Call Booked", "Facility Tour Completed", or "RFQ Submitted", the algorithm learns instantly. We don't wait a year to know a campaign works; we optimize based on early pipeline velocity.
We build and host dedicated, conversion-engineered landing pages specifically for the campaigns. Corporate websites are great for brand info, but terrible for converting paid traffic. Our pages are strictly designed to generate Quote Requests and SQLs without distractions.
Build Your Pipeline

Ready to scale your logistics operations?

Contact our pipeline engineers directly:

100% GDPR & CCPA Compliant
First-Party Data Architecture
Strict NDA & Security Protocols