Bi-Weekly Strategy Sync
No daily fluff. Every two weeks, we sit down with your VP of Sales or CEO to review strictly business metrics: Pipeline Velocity, CAC, and SQL volume. We pivot strategies based on these calls.
PROTOCOL
Full Transparency. Zero Guesswork.
The Pipeline Engineering
The Pipeline Engineering
Protocol
We don't do "magic". We execute a strict mathematical process. Discover exactly what happens when you partner with us: from deep technical diagnostics to agile pilot sprints and predictable ongoing revenue management.
How we deploy your engine
A crystal-clear, secure integration plan. We control the process systematically, ensuring you always know exactly what happens next.
1
Phase 1 • Days 1-14
Diagnostic & Infrastructure
We audit your current tracking, fix broken attribution, and connect the dots between your ads and CRM.
- Server-Side GTM Setup
- CRM API Integration (HubSpot/Salesforce)
- Semantic Core & Intent Mapping
2
Phase 2 • Days 15-45
The Pilot Sprint
We launch high-intent campaigns in a controlled environment to secure initial SQL benchmarks and establish a baseline CAC.
- Launching Conversion-Engineered Pages
- Bidirectional CRM Data Sync begins
- First Qualified Meetings (SQLs) generated
3
Phase 3 • Month 2 & Beyond
Ongoing Management
We shift from testing to aggressive scaling. The algorithm learns your LTV, allowing us to dominate your market efficiently.
- Systematic CAC Reduction
- LTV & Pipeline Velocity Optimization
- Continuous CRO & A/B Testing
Rules of Engagement
Who does what?
We operate as an extension of your team. Clear boundaries and responsibilities ensure flawless execution and mutual trust.
Your Team
Your core objective is to process the pipeline efficiently and provide us with real-world sales feedback.
- CRM Discipline Keeping deal stages updated so our algorithms receive accurate offline conversion data.
- Prompt Approvals Fast sign-off on technical access, budgets, and landing page copy to maintain sprint velocity.
- Closing Deals We bring the high-intent prospects to the table; your sales team converts them into revenue.
Scale Orbit
We handle the entire technical and acquisition architecture, so your team doesn't have to learn code or platform nuances.
- Technical Infrastructure Managing Server-Side GTM, pixels, API integrations, and ensuring data hygiene.
- Campaign Execution Daily media buying, keyword filtering, bid adjustments, and active budget management across platforms.
- CRO & Engineering Building, hosting, and optimizing high-converting landing pages specifically for the campaigns.
Communication
& Data Flow
How we keep you informed
Real-Time Dashboards
You get access to a live Looker Studio dashboard connected directly to your CRM. You can see ad spend mapped directly against closed revenue at any moment, 24/7.
Asynchronous Slack Channel
We set up a dedicated, secure Slack connect channel. You get direct access to the engineers managing your pipeline for quick questions, ad approvals, and CRM feedback.
Data-Driven Decision Making
We don't rely on gut feelings. If a campaign brings leads but CRM shows they are unqualified, we pause it. Decisions are made purely based on strict unit economics and your LTV thresholds.
Clarity
What happens next?
No. We handle all the heavy lifting. All we need is temporary admin access to your CRM (HubSpot, Salesforce, etc.), your Tag Manager, and Google Ads account. Our engineers build the bridge independently.
The goal of the pilot sprint is to find the true baseline and secure the *first* qualified meetings, not to achieve perfection on day one. If CAC is high initially, the CRM offline tracking allows us to pinpoint exactly which keywords waste money and pivot rapidly to optimize the economics.
You tell us—automatically. When your sales rep moves a deal to "Qualified" or "Closed Won" in your CRM, our integration pings the ad platform. The algorithm learns exactly what a "good" lead looks like for your specific business.
We typically begin with an initial 90-day engagement to cover the Diagnostic and Pilot phases properly. Algorithms require time and data to mature. After the initial 90 days, we operate on a flexible month-to-month management agreement. We want to keep you through performance, not legal locks.